Max's Restaurant, my favorite and I guess every Filipino's favorite homegrown brand of fried chicken, has recently celebrated its 70th birthday. I was invited to take part of the celebration... yey!
Max's Restaurant | The House That Fried Chicken Built
The venue was at Max's very first branch- Sct. Tuazon in Quezon City. I arrived early so I was able to park right outside the restaurant. Valet service was also available for those who arrived late.
Max's 70th Anniversary
Aside from her famous fried chicken, other comfort food that she concocted and made classic were Sinigang, Kare-kare and Buko Pandan.
I was so used to seeing Max's brand ambassador's standee right outside the venue that it was a welcome treat to see its mascot for a change. Guess what this Max's mascot name is? It's Chicky! And lucky me, I found it standing right by the door welcoming guests as they arrived.
Max's Fried Chicken | Sarap to the Bones
Perfectly seasoned, satisfyingly crispy, and delightfully comforting
The distinctly Filipino taste of Max's fried chicken has captured even the taste buds of American soldiers. The story goes that the GIs frequented Maximo Gimenez's home for hearty meals especially the chicken. The soldiers enjoyed so much that they began to insist on paying, and eventually convinced the founder to open a cafe. The rest, as they say, is history.
Max's Banana Ketchup | Condiments
Max's Memorabilia | Filipino Pride
I was in awe when I saw the memorabilia on displayed as I entered Ruby Hall. I even saw an old Max's menu where one can have a whole chicken for only Php 5.
In a span of 70 years, Max's Restaurant has managed to grow from a simple home cooking cafe to a successful international restaurant chain. What a feat!
Congratulations and happy birthday, Max's!